The hardest part of starting a blog seems to be coming up with a good name. While you can be successful without a great name, it is better to have an original one. Once it’s created you really can’t change it, as you can other things. The name needs to have certain criteria for standing out of the crowd. The name needs to describe who you are, what you do, or what your all about. At the same time it needs to be not only unique, but more importantly, memorable. Make sure you know your overall concept and message of the business before deciding on a name.
The top 10 things to keep in mind when naming a business
- Make it distinctive
- Make it appropriate
- Have Easy Spelling
- Use words that the average Joe understands
- Make sure it is likeable and pronounceable
- Make sure it will last through time
- The length really matters
- Make it have a good connotation
- Expand – go beyond what you do
- Don’t be cliché
If you think about it, nicknames always stick to people. Have you ever wondered why that is? Well, they are usually pretty original and ridiculous. That is exactly how your business name should be. Yahoo and Pepsi are actually pretty strange if you really think about it. Although at the same time they are easy and simple for us. There are a variety of ways that you can choose to name your business, but always keep concept in the back of your mind. Here’s a pile of some ways that you can name your business.
Use an actual name:
Some names are named after people, like Ford and Dell. You can even do this for a small business, but I wouldn’t recommend it if your last name is Smith. Use something that has a liking, and is real and genuine.
Create a name:
Adding letters together to form a word actually seems to work. Although, be sure you won’t sound like a foreign company. Make sure to use good English within it. Like mentioned earlier, Yahoo isn’t really a word, but a fantastic name.
Use analogies in a name:
Although this can be very cliché in naming a business, it can also be very clever at the same time. It clearly illustrates your company’s nature, but may not really explain what your business is with that one word. Like Apple, they definitely don’t sell apples but it has a resemblance to the business nature in one way or another.
Using abbreviations in a name is very beneficial for long names. If you have a mouthful of something, I would recommend shortening it like BMW has. It is much easier for use to remember the business name this way.
Make a puzzle
Using more than just letters in a business name can be very effective. Numbers, or maybe other characters can help to explain what you do. Of course, don’t leave out every letter, but it could become interesting. Not many businesses do this, so it would set you apart from the rest. Like 7 Up.
There are thousands of ways you can name your business, but these are some of the major ones. Keep all of these tips in mind when it comes to choosing your name. It can really make or break your identity. Also, keep in mind to avoid words that are related to other countries or have Chamber, or Bank in them. Words like these need a special authorization to use in the name, so don’t waste your time to use them or you may wind up in some law suit.